Project Details

Big Data Transforms Geissler Corporations’ Future


To change the way veterinarians diagnose and treat Bovine Respiratory Disease (BRD), Geissler came to CES to design and develop the Whisper® stethoscope. Geissler employed our complete product lifecycle management services to achieve success on the project. This digital stethoscope uses sensors and a proprietary algorithm to capture, store and analyze lung sounds, for a more effective diagnosis. Collecting this data, gave Geissler the opportunity to improve animal outcomes even further by pairing diagnosis information with successful treatment regimens.

Once deployed, the Whisper stethoscope unlocked new data that transformed the company’s vision for the product from a solitary diagnostic tool to a subscription-based offering. To be successful in the market, we deployed two business models. End-users could chose between pay-for-unlimited-use and pay-per-use models to create a scalable solution that eliminated the adoption barrier. With the subscription business model and multiple payment models the solution worked for both small and large operations.

The introduction of an IoT mindset has shifted Geissler’s vision for the Whisper stethoscope to one that creates ongoing value through use and revenue stream. Not only has the digital business platform changed how Geissler approaches their business, it also has changed how cattle producers view their operations. Today, there are over 400 Whisper stethoscopes deployed collecting nearly 800 new BRD records every day.


Geissler Corporation specializes in the discovery and assessment of emerging technologies that have applications in the Veterinary Science market. Their latest work focuses on technology developments for the animal health industry and includes diabetic glucose monitoring microchips and artificial antibodies sensor systems.

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  • Project Name Whisper® Veterinary Stethoscope