Project Details

Capturing the soul of a legendary brand.

When SanDisk wanted to develop a new USB flash drive to commemorate their sponsorship of the Ducati Course race team, they enlisted the help of CES. We dove deep into the rich history of Ducati and spent time with the bikes and enthusiasts. Having a mechanical engineer that races his own Ducati on the team helped to kickstart the process. The final product pays tribute to Ducati through a dynamic form, innovative two-stage connector deployment and gold plated connector. We touched the heart of Bologna Italy from the banks of the Mississippi.

  • Project Name Ducati USB Flash Drive
  • Client SANDISK